SHORT VERSION
33 years advertising experience
7 international agencies
5 countries
2 agency startups
2 agency of the year awards
6th hottest agency in Vietnam in 2023
140+ creative awards
5 award shows judged
Copywriter of Prudential's tagline: "Always Listening. Always Understanding."
LONG VERSION
In advertising years, I am 33. In human years, I am a little older. For the past 27 years, I have led creative departments in international agencies across Asia - needless to say, I love this ambitious part of the world.
Going back: I graduated with a B.A. Honours in Audio Visual Design from Staffordshire University,. Having studied to become a Graphic Designer, the course introduced me to other communications disciplines and I got my degree in Scriptwriting. Thanks to some plays I wrote, which were produced and broadcast by BBC Radio, I joined McCann Erickson in London.
Since moving to Asia in 1993, I have worked across all media including direct, traditional and digital - with agencies such as McCann’s, JWT, Euro RSCG, Grey, SapientNitro, FCB and DDB & Tribal, as well as running my own company, PreciousThinking, an ideas company spanning all advertising disciplines. Having run my own company I have an unique perspective of the business. It not only gives me an entrepreneurial spirit with the ability to easily adapt to changing situations, but also a deeper understanding of agency operations and why clients do the things they do. Today, I am Co-Founder & Chief Creative Officer of MuellerGordon, an ideas-driven communications agency that brings new, business-building creativity to companies throughout Vietnam and beyond.
CAREER HIGHLIGHTS
During its 11 years, PreciousThinking weathered economic downturns, won regional pitches against international agencies, most notably for Prudential and TNT and picked up some prestigious awards.
I wrote the regional tagline for Prudential Corporation Asia - "Always Listening. Always Understanding." - which was the company's brand credo for more than 23 years.
In my first year at DDB & Tribal Vietnam (2018 - 2019), I took the agency to #3 in Campaign's 'Vietnam Creative Agency of the Year' and #1 in R3 Worldwide's ‘Vietnam 2019 New Business League’. In my second year at DDB & Tribal Vietnam (2019 - 2020), I took the agency to #2 in Campaign's 'Vietnam Creative Agency of the Year'.
In 2020, DDB & Tribal Vietnam was ranked 4th Hottest Creative agency in Vietnam and I was named 12th Hottest Creative by Campaign Brief Asia.
In 2022, I was named 11th Hottest Creative by Campaign Brief Asia.
In 2023, MuellerGordon was ranked 6th Hottest Creative agency in Vietnam by Campaign Brief Asia.
AWARDS
I have won more than 140 awards at local and international shows, including Cannes Lions, One Show, Clios, London Internationals, New York Festivals, Caples, Communication Arts, Spikes Asia, Australian AWARD, Campaign Brief and the Effies. And I have judged at local and international award shows.
AGENCIES
MuellerGordon, Vietnam
DDB & Tribal, Vietnam
iCRM, Malaysia
FCB, Malaysia
SapientNitro, Singapore
Grey / G2, Malaysia
PreciousThinking, Singapore
Euro RSCG, Singapore
The Ball Partnership, HK
JWT, Hong Kong
McCann Erickson, London
Co-Founder & Chief Creative Officer
Executive Creative Director
Head of Creative
Head of Creative
Associate Creative Director
Group Digital Creative Director
Founder / Creative Director / Managing Director
Senior Copywriter
Associate Creative Director
Copywriter
Junior Copywriter
Jul 2020
Apr 2018
Jan 2016
Dec 2013
Sept 2013
Nov 2011
Feb 2001
May 2000
May 1995
Jan 1994
Jan 1990
- Present
- May 2020
- Jan 2018
- Jan 2016
- Dec 2013
- Apr 2013
- Nov 2011
- Feb 2001
- Sept 1999
- May 1995
- Dec 1993